HOW TO: 4 WAYS TO DRIVE HOTEL DIRECT BOOKINGS ONLINE
[vc_row][vc_column][vc_single_image image="5855" img_size="full" alignment="center"][vc_column_text] 4 WAYS TO DRIVE HOTEL DIRECT BOOKINGS ONLINE Great varieties with competitive price are always the privilege claimed by OTAs. Even many hoteliers would opt for this easy way, to rely on OTAs for online room sales without realizing the fact that the business has been slowly taken over by OTAs. One statistics published by HeBS disclosed the alarming ratio of guest preference when comes to online room bookings. Between hotel direct bookings and OTAs, the amount of guests who prefer to book with OTAs rose drastically from 15% (2007) to 40% (2015). For independent hotels, it is even worse as only 25% of guests would book through the hotel website whilst the rest 75% would opt for OTAs. To reduce the risk associated with OTAs,…
